Ipoh Homegrown. Hi! I am Liza Yaakup, and have been running SNUGGbaby for 13 years to date. I am a certified Babywearing Consultant and have attended Porter, Simplement, a French babywearing school and Trageschule, a German babywearing school. I am also a certified breastfeeding peer counsellor by MBFPC. ​ No one tells better story about SNUGGbaby and how it all started than Jacqueline Toyad in one of her articles exploring small businesses in Ipoh, Malaysia. Here's the paper cutting from Options, The Edge Malaysia, published on 11th April 2016.